Blogging Statistics By Benefits, Revenue, Users, Marketers, Post Length, Challenges and Facts

Introduction

Blogging Statistics: Blogging is a popular way to share ideas, knowledge, and stories online. Bloggers allow individuals or businesses to connect with people by writing articles on topics they love. A blog can cover anything, from cooking and travel to technology or personal experiences. Many people start blogging to express themselves, while others use it to promote products or services.

Starting a blog is simple, as anyone can do it with some basic tools and a good internet connection. Blogging helps build communities, improve writing skills, and even earn money. Whether you blog for fun or professionally, it’s a powerful platform to share your voice with the world. All you need is creativity and a passion for sharing your thoughts.

Editor’s Choice

• Blogging Statistics show that over 600 million blogs exist among 1.9 billion websites worldwide.
• Approximately 6 million blog posts will be published on a regular basis in 2024.
• Moreover, the average blog post length is 1,427 words.
• As of 2024, around 77% of internet users read blogs regularly.
• 79% of B2B marketers use blogs to distribute content.
• On average, it takes 3 hours and 51 minutes to write a blog post.
• Blogging Statistics also state that almost 92% of bloggers incorporate images into their posts.
• Websites with blogs have a 434% better chance of ranking high in search engine results.
• In contrast, 42.2% of a blogger’s income is generated through affiliate marketing.
• 65% of bloggers use AI at least sometimes in their content creation process.

You May Also Like To Read

• SEO Statistics
• Landing Page Statistics
• SSL Statistics
• Web Design Statistics
• Content Marketing Statistics
• TLD Statistics
• Conversion Rate Optimization Statistics
• Web Hosting Statistics
• B2B Marketing Statistics
• Node.js Statistics
• Affiliate Marketing Statistics
• UX Statistics
• Digital Marketing Statistics
• Online Review Statistics

General Blogging Statistics

• As of 2024, every day, around 7.5 million blog posts are published online.
• Every month, more than 409 million people view over 20 billion pages on WordPress.com.
• It usually takes about 4 hours to write a single blog post.
• Adding a blog to a website helps increase the chances of ranking higher within search results by 434%.
• On average, readers spend just 52 seconds reading a blog post.
• Blogging Statistics also state that the typical blog post is about 1,416 words long.
• Only 14% of bloggers write posts that are over 2,000 words.
• About 44% of bloggers publish new content three to six times a month.
• Blog content is read by 71% of B2B buyers as part of their decision-making process.
• A total of 65% of content marketers have a clear and documented content strategy.
• Americans spend three times more time reading blog content than emails, with 61% engaging regularly.
• Blog posts with headlines that are 6 to 13 words long attract more readers.

Benefits of Blogging Statistics

• In recent years, around 82% of bloggers say their blogs bring at least some positive results, while 26% feel their blogs achieve strong marketing success.
• Adding video or audio to blogs boosts performance, with 34% and 38% of bloggers reporting strong results compared to the 26% average.
• In contrast, 44% of tech marketers believe blogs deliver the best results for their organization.
• For early-stage demand generation, 70% of marketers find blog posts to be the most effective type of content.
• Short articles work best for 31% of marketers and business owners, while 24% think long.

Blogging Revenue Statistics

• In 2024, approximately 42.2% of bloggers’ income is generated through affiliate marketing.
• High-income bloggers are 2.5 times more likely to sell their products or services than those who use methods like Google AdSense.
• Among those earning over USD 50,000 a year, 45% sell their products or services, while only 8% of lower-income bloggers do the same.
• High-earning bloggers, making USD 2,000+ per month, often use Mediavine or Adthrive to manage their ads (72%).
• The niches with the most blogs receiving over 50,000 visits per month are food (42.8%), lifestyle (13.3%), and travel (10%).

(Reference: hostinger.in)

• Food blogs are the most profitable niche, with a median monthly income of USD 9,169.
• In addition, the types of blogging niches by monthly income are followed by personal finance (USD 9,100), Lifestyle (USD 5,174), and travel (USD 5,000).

Popular Blogging Formats Statistics

(Source: backlinko.com)

• In the last 12 months, almost 76% of bloggers published How-To Articles, followed by 55% (lists) and News & Trends (47%).
• Similarly, other blogging formats by bloggers shared in 2024 are followed by Guides & Ebooks (47%), Opinion (43%), Gated Content (30%), Interviews (26%), Infographics (26%), Roundups (23%) and Webinars (20%).

Users Blog Posts Statistics

(Reference: bloggingwizard.com)

• Based on Blogging Statistics of 2024, internet users show varied habits when it comes to reading blogs.
• About 29% browse blog posts a few times a month.
• Around 18% read them daily, while another 18% check them four to six times weekly.
• Interestingly, 17% do not read blogs at all.
• Additionally, nearly 16% engage with blogs once to three times per week, and 14% follow them four to six times weekly.
• Only 6% dive into blogs multiple times a day.

Blogging Statistics by Visual Contents

(Reference: hubspot.com)

• In 2024, around 49% of bloggers add around 7 to 10 images to get better results, followed by 44% who add more than 10 images.
• Furthermore, other shares bloggers add a number of images to their blogging posts, followed by 33% (4 to 6), 21% (2 to 3), and 21% (1).
• Moreover, 38% of bloggers add videos to their blogs in 2024.

Publishing Frequency of Bloggers

(Reference: bloggingwizard.com)

• Blogging Statistics show that about 23% of bloggers share multiple posts every month, while 24% publish once a week, and 17% stick to posting once a month.
• Around 14% of bloggers add 2 to 6 posts weekly, and 11% follow no set schedule, posting at random times.
• Meanwhile, 6% post less frequently than once a month
• 3% post every day, and only 2% publish new content several times daily.

Blogging Performance Statistics

• More than half of bloggers (55%) say their blogs bring some positive marketing results, while 26% believe their blogs create strong results.
• Based on Blogging Statistics, almost 50% of bloggers get most of their traffic from social media, while 22% rely on organic search for visitors.
• Less than 30% of blogs have 1,000 or fewer monthly visitors. Around 20% of blogs get 1,001 to 5,000 visitors, but only 3.7% attract over 500,000 visitors per month.
• The most popular blogging topics include lifestyle (11.4%), personal growth (9.6%), and entrepreneurship (7.9%).

Blogging Statistics for Marketers

• B2B marketers with blogs generate 67% more leads than those without.
• In 2024, around 64% of B2B marketers hire others to write their blog content.
• 60% of marketers have a clear strategy for personalizing their content, and another 60% reuse their blog content two to three times.
• In contrast, almost 61% of top-performing B2B content marketers meet with their teams weekly or daily.
• 57% of marketers say blogging has helped them gain new customers.
• Blogging is the number one priority for 53% of marketers.
• Marketers who focus on blogging are 13 times more likely to see a good return on their investment.

Blogging SEO Statistics

• Blogging Statistics also show that 72% of marketers say creating content is their best strategy for improving SEO.
• Only 38% of bloggers take time to refresh and update their older posts.
• About 34% of bloggers find that updating old content gives great results.
• SEO leads have a success rate of 14.6%, compared to just 1.7% for outbound leads like print ads.
• Around 5% of bloggers don’t use analytics tools to track their performance.
• Blog titles with 6 to 13 words bring the most and steadiest traffic.

Visual and Video Blogging Statistics

• Articles with pictures get almost double the views compared to those without visuals.
• Most bloggers (71%) now use images as part of their marketing plans.
• Adding real photos of people instead of stock ones can boost conversions by 35%.
• Nearly half of consumers (43%) prefer video content from brands, and 19% of bloggers include videos in their posts.
• Bloggers who use podcasts or audio in their content (45%) often see better results, as videos are also 50 times better for organic traffic.

AI Blogging Statistics

(Source: orbitmedia.com)

• In 2024, around 54% of bloggers relied on AI tools to generate new ideas, while 20% never used AI for blogging.
• Meanwhile, 41% are currently using AI to create white headlines, and 40% are turning to AI for white outlines.
• 40% use AI to suggest improvements and edits, and 25% let AI handles write first drafts
• Blogging Statistics also reports other bloggers share those using AI are followed by 28% (to write social media content for promotion), 15% (rely on AI for writing email promotions), 12% (utilize AI to create visuals) and 6% (depend on AI to write complete drafts).

Blogging Traffic Statistics

• Over the last year, 93% more blogs have started using paid ads and other promotional strategies to attract readers.
• Headlines with 6 to 8 words perform 21% better in getting clicks.
• More than half of bloggers say it’s harder to get traffic from Facebook now, and 20% face challenges similar to those faced by Google.
• Blogging Statistics further state that using a hyphen or colon in your headline can boost click-through rates by 9%.
• Businesses that blog get double the email traffic compared to those that don’t.

Blogging Statistics by Bloggers Post Length

(Reference: bloggingwizard.com)

• As of 2024, only 5% of bloggers write blog posts that are under 500 words.
• About 31% of blogs are between 500 and 1,000 words long.
• Close to 30% of blogs range from 1,000 to 1,500 words.
• Around 20% of posts have 1,500 to 2,000 words.
• Roughly 11% of blogs fall between 2,000 and 3,000 words.
• Only 3% of blog posts are longer than 3,000 words.

Blogging Platform Statistics

• In 2024, Tumblr has close to 600 million blogs on its platform.
• WordPress users create about 70 million posts and leave 77 million comments every month.
• Around 72% of bloggers manage their blogs using mobile devices.
• Nearly 29% of bloggers choose GoDaddy for web hosting, while Bluehost comes in second with 9.9% of users.
• Over 22% of bloggers prefer WordPress.com, followed by Blogspot.com at 19%, and WordPress.org at 18% for their blogging platforms.

Blogging Content Statistics

• A blog post is usually around 1,427 words long.
• About 61% of bloggers write posts that are between 500 and 1,500 words.
• Only 14% of blogs share posts with more than 2,000 words.
• As of now, blog post writing takes an average of 3 hours and 51 minutes.
• Blog posts with seven or more images get 55% more backlinks compared to posts with no images.
• Other popular additions are quotes from contributors (36%) and videos (24%).
• Blogging Statistics show that most bloggers (92%) add images to their posts.
• Nearly 47% of bloggers shared original research in the last year, and about 74% of bloggers updated their older content.
• 45% of marketers believe answering customer questions in blog posts improves their search rankings.

Blogging Challenge of 2024

Conclusion

To wrap it up, blogging is a great way for people to easily share thoughts, ideas, or expertise in a certain field across the world. It helps you connect with people, build your skills, and even grow your personal or professional brand. Whether people blog for fun or to reach a certain goal, consistency and passion are termed the keys to success.

Blogging allows people to be consistent learning, stay creative, and never feel afraid to try new things. Along with time and effort, your blog can become something truly meaningful and rewarding.